Brand Manager, Global Brand Development & Marketing

Company: CEI Group
Location: Pawtucket
Posted on: April 19, 2025

Job Description:

Brand Manager, Global Brand Development & Marketing

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Hybrid - Full-Time

We're looking for an innovative, detail-driven Brand Manager to join our Global Brand Development & Marketing team and lead product development and marketing for one of our most iconic franchises. If you're a strategic thinker with a passion for delivering world-class product experiences, this is your opportunity to make a global impact.

About the Role

As a Brand Manager, you'll collaborate across a wide range of teams including Design, Packaging, Engineering, Demand Planning, Digital Marketing, Global Insights, and more to bring consumer-centric, innovative toys to market. You'll drive product development, line planning, go-to-market strategy, and marketing initiatives to grow our global brand presence.

We're seeking someone who brings a mix of creativity, business acumen, and a deep understanding of consumers especially kids and fans of action brands. A successful candidate is proactive, collaborative, and energized by both strategy and execution.

What You'll Do

Lead cross-functional collaboration to develop and launch compelling, profitable products.
Use consumer insights, competitive research, and market trends to shape strategic product decisions.
Partner with regional marketing teams to align global initiatives with local market needs.
Own forecasting and data entry processes, ensuring accuracy across internal systems.
Analyze sales and marketing performance data to inform brand decisions.
Deliver high-impact presentations to internal teams and retail partners.
Guide marketing and merchandising activities in line with category goals.
Champion the development and execution of go-to-market strategies.

What We're Looking For

Required:

Bachelor's degree in Marketing, Advertising, or related field
5+ years of experience in brand management, product development, or consumer marketing
Strong communication and presentation skills
Analytical mindset with experience in tools like POS and NPD data systems
Creative thinker with a passion for connecting with consumers
Comfortable managing multiple projects and working cross-functionally
Proficient in Microsoft Office (especially Excel and PowerPoint)

Preferred:

Master's degree in a related field
Experience with entertainment brands, especially in the action or preschool categories
A finger on the pulse of today's play and toy trends
Natural relationship builder and collaborator
Entrepreneurial mindset with both creative and financial aptitude

Ready to Transform Your Career?
Join us and play a key role in shaping the future of one of the most exciting global franchises in entertainment and toys.

Keywords: CEI Group, Pawtucket , Brand Manager, Global Brand Development & Marketing, Advertising , Pawtucket, Rhode Island